To support the fight against breast cancer — of which more than 210,000 new cases will be diagnosed in American women in 2005 Queen Latifah and CURVATION® intimate apparel for curvaceous women announce the Limited Edition 2005 Queen Latifah Signature Series in Support of the Fight Against Breast Cancer. Each Signature Series bra features an exclusive pink ribbon design, the universal symbol of breast cancer awareness.

The CURVATION® brand, through the Queen Latifah Signature Series, is proud to partner with the Susan G. Komen Breast Cancer Foundation in its mission to eradicate breast cancer as a life-threatening disease. Curvation honors the confidence and courage of breast cancer patients and survivors and has made a $50,000 donation to the Komen Foundation to support breast cancer research, education, screening and treatment programs.

WHAT YOU CAN DO TO HELP:
CURVATION Strengthen the Support "Bra Tade-In" Campaign

Each Queen Latifah signature bra and panty you wear represents your commitment to women's health. Trade in an old bra with a purchase of a new Queen Latifah Signature Series Curvation bra and we will add another $5.00 to our donation to the Komen Foundation (up to an additional $5,000.) Visit www.komen.org or call 1.800I'MAWARE® for more information about volunteering in your local community.

See below for details.

The Susan G. Komen Breast Cancer Foundation

The CURVATTION brand, through the Queen Latifah Signature Series, is proud to partner with the Susan G. Komen Breast Cancer Foundation in its mission to eradicate breast cancer.

The mission of the Komen Foundation is to eradicate breast cancer as a life threatening disease by advancing research, education, screening and treatment.

The Komen Foundation recommends:
1. Have a mammogram (breast X-ray) every year starting at the age of 40.
- If you are under 40 and have breast cancer in your family or are worried about your breasts, talk to your healthcare provider.

2. Have a clinical breast exam by your doctor or nurse at least every 3 years starting at the age of 20, and every year after the age of 40.

3. Do BSE (Breast Self-Exam) each month starting by the age of 20.
- Get to know your breasts
- Report any changes to your doctor or nurse

For more information about the Komen Foundation, breast health or breast cancer, visit www.komen.org or call the Foundation's Toll-Free breast cancer Helpline at 1.800I'MAWARE® (1.800.462.9273)

CURVATION honors the confidence and courage of breast cancer patients and survivors and has made a $50,000 donation to support breast cancer research, education, screening and treatment programs.

HOW TO STRENGTHEN THE SUPPORT
BUY: Any Curvation Signature Bra from September 1 ­ November 30, 2005.
SEND: The UPC bar code ticket, the original cash register receipt(s) dated between 9/1/05 and 11/30/05 with date(s) and price(s) of item listed above circled in addition to a sending a completed order form (found on Curvation Signature bra tag). The act of sending in the UPC bar code of a Signature Series bra is symbolic of trading in your old bra.
PLEASE DO NOT MAIL IN YOUR OLD BRA
MAIL: CURVATION Strengthen the Support; P.O. Box 5198, Chestertown, MD 21690-5198

Queen Latifah
Signature Series
is available in the following styles with each Signature Series bra and tummy smoother style featuring the exclusive pink ribbon design, and Side Shaper Sport Bra also boasting a uniquely fashioned charm incorporating the pink ribbon and Queen Latifah initials.

- Minimizer
- Side Shaper
- Back Smoother
- Tummy Smoother
- Side Shaper Sport

The Signature Series will be available in Wal-Mart, Kmart and ShopKo beginning September until the end of November, 2005.

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